Best Real Estate CRM Software for Agents and Brokers in 2025
Real estate professionals in 2025 face a fast-paced, digitally driven landscape. Buyers no longer walk into offices. They browse listings online and expect instant responses. They rely on digital experiences to make decisions.
As a result, agents and brokers must stay organized and connected across multiple platforms and channels. Traditional spreadsheets or outdated tools cannot keep up with today’s demanding client journey.
This is where Customer Relationship Management (CRM) software steps in. A real estate CRM automates lead follow-ups and manages communication. It tracks listings and helps agents close more deals with less effort. In fact, a well-implemented CRM can improve conversion rates by over 30% and reduce response time significantly.
If you are serious about growing your real estate business, choosing the right CRM is essential.
8 Best CRM Software Options for Agents and Brokers in 2025
Quick Comparison Table
| CRM Platform | Best For | Key Strength | Price Range |
| kvCORE | Brokerages & Large Teams | AI & automation + IDX websites | $$$ |
| Follow Up Boss | Fast Lead Response | Quick lead follow-up & integrations | $$ |
| Real Geeks | Marketing Tools | Built-in ads + lead capture | $$ |
| Wise Agent | Budget-Friendly | Value-packed features + ease of use | $ |
| LionDesk | Personalized Communication | Video & SMS messaging | $-$$ |
| Realvolve | Workflow Automation | Deep customization & automation | $$ |
| BoomTown | High-Volume Lead Management | Lead scoring + built-in marketing | $$$ |
| CINC | Full Cycle Automation | Sales funnel + team management | $$$ |
These CRM platforms lead the market in usability, innovation, and results. These tools can help streamline your workflow and increase your sales whether you do a solo practice or are a multi-agent brokerage.
1. kvCORE – Best for Large Teams and Brokerages
kvCORE offers a complete platform with an integrated lead engine. It features intelligent automation and custom IDX websites. Predictive AI helps prioritize high-intent leads. kvCORE also supports full team collaboration, which makes it ideal for larger brokerages. It centralizes lead generation, follow-up, and team management, all under one roof.
2. Follow Up Boss – Best for Lead Response
Follow Up Boss excels at fast follow-up. It connects with major lead sources like Zillow and Realtor.com, then automatically distributes leads and triggers email or text responses.
Agents can manage calls, emails, and tasks from one dashboard. It helps you respond quickly and stay top-of-mind with potential clients. This prompt response reduces the chances of losing leads to competitors.
3. Real Geeks – Best for Built-In Marketing Tools
Real Geeks offers lead capture and automated drip campaigns. It also provides customizable websites tailored to your branding and marketing goals. The CRM tracks buyer behavior and tailors follow-up communication accordingly.
It also offers in-house Facebook ad integration. Its all-in-one approach boosts lead generation and follow-through with minimal setup.
4. Wise Agent – Best for New or Budget-Conscious Agents
Wise Agent offers robust features at an affordable price. It handles contact management and transaction tracking efficiently. It also offers built-in email marketing tools and team scheduling features.
The platform is user-friendly and backed by 24/7 customer support. It offers enterprise-level tools at a price accessible to new agents or lean teams.
5. LionDesk – Best for Video and Text Messaging
LionDesk allows you to send video emails and text messages. It also includes voice drop features to enhance client communication. It includes lead nurturing automation and AI follow-up tools.
The CRM integrates with multiple lead sources and supports mobile usage. It lets you build trust with clients through direct, personalized communication without losing efficiency.
6. Realvolve – Best for Workflow Automation
Realvolve is built to automate complex workflows. You can build custom action plans and multi-step campaigns. It lets you map out the entire client lifecycle for better workflow management.
It also offers timeline tracking and relationship analytics. This CRM brings structure and efficiency to busy real estate operations, especially for agents juggling multiple deals.
7. BoomTown – Best for High-Volume Lead Management
BoomTown combines lead generation with powerful CRM capabilities. It includes built-in PPC ad management and tools for website creation.
You also get automated email drip sequences and detailed client tracking. Its lead scoring and segmentation help agents prioritize the right prospects. These features help save time and improve conversion rates.
8. CINC – Best for Full Sales Cycle Automation
CINC (Commissions Inc) delivers everything from lead generation to post-closing tracking. Features include team accountability tools, advanced reporting, and built-in calling systems. CINC reduces manual tasks and offers transparency across the full sales funnel. This helps brokers optimize team performance.
Key Features to Look for in a Real Estate CRM
Choosing the right CRM starts with knowing which features matter most to your business. Here are the key capabilities that can make or break your experience.
Lead Management and Follow-Up Automation
You need a CRM that monitors every lead and sets automatic reminders. It should also send timely follow-up emails or texts to keep prospects engaged. This helps you move prospects through the pipeline without missing opportunities.
Integration with MLS and Third-Party Tools
A strong CRM should integrate smoothly with your MLS, calendar, and email service. It must also connect with your marketing tools to streamline your workflow. Integrations streamline your workflow and prevent data duplication.
Customizable Workflows and Task Automation
Look for a system that adapts to your business. You should have the ability to create automated task lists and assign leads efficiently. It should also let you personalize follow-up sequences for each client.
Reporting, Analytics, and Performance Tracking
Analytics matter. Your CRM should monitor open rates and response times. It must also track conversion ratios and overall sales volume to measure performance. This data helps you refine your process and scale what works.
Mobile Access and Ease of Use
In real estate, you are always on the move. Choose a CRM with a responsive mobile app that allows you to call, text, and update client info from your phone.
Final Thoughts
Each real estate business operates differently. A CRM that works for a solo agent may not suit a growing team. Select the software that matches your business goals and comfort with technology. It should also fit smoothly into your daily workflow.
Top agents stand out through speed, personalized service, and consistent follow-through. These qualities help build trust and close deals faster. The right CRM helps you stay connected, relevant, and responsive.
Many CRM providers offer free trials or demo accounts. Test the platform before making a commitment. This ensures that the interface, features, and integrations fit your daily routine.
